Terms of Service

1. About these terms

These terms govern your use of the AIValueWorx website and services provided by Goal Atlas Ltd and weareCrank Ltd (“AIValueWorx”, “we”, “us”). By accessing our website or engaging our services, you agree to these terms.

2. Our services

AIValueWorx provides:

• AI-powered diagnostics that assess your organisation’s readiness and identify high-value AI opportunities
• Case-study matching against a library of 200+ verified case studies, filtered by sector, size, function, and value driver
• Governance scoring that evaluates AI policies against ICO, DSIT, and CDEI regulatory frameworks
• Advisory services delivered by experienced practitioners to help you build board-ready business cases

Services are available in three engagement models: fully guided, hybrid, and self-serve. The scope and deliverables for each engagement are agreed in writing before work begins.

3. Use of the website and diagnostic tool

You may use our website and free diagnostic tool provided that you:

• Provide accurate information about your organisation
• Do not upload confidential documents unless you have authority to do so
• Do not attempt to reverse-engineer, scrape, or extract data from our tools
• Do not use automated systems to access the service at scale
• Do not misrepresent your identity or organisational affiliation

4. Accounts and access

Where we provide you with login credentials or access to our platform, you are responsible for maintaining the confidentiality of those credentials. You must notify us immediately at hello@valuelabai.com if you become aware of any unauthorised use.

5. Intellectual property

Our IP

The AIValueWorx platform, methodology, diagnostic frameworks, case-study library, and all associated content are owned by Goal Atlas Ltd and weareCrank Ltd. You may not reproduce, distribute, or create derivative works from our materials without written permission.

Your IP

You retain ownership of all data, documents, and materials you provide to us. You grant us a limited licence to process this data solely for the purpose of delivering the agreed services. This licence terminates when the engagement ends.

Deliverables

Business cases, reports, and other deliverables produced during an engagement are owned by you upon full payment. We retain the right to use anonymised, aggregated insights to improve our service.

6. AI-generated outputs

Our service uses AI to generate analysis, recommendations, and governance scores. While we take reasonable steps to ensure accuracy, AI outputs are provided as decision-support tools and should not be treated as legal, financial, or regulatory advice. All AI-generated outputs are reviewed by our human practitioners before delivery to you.

You are responsible for any decisions made based on our outputs. We recommend consulting your own legal, financial, or compliance advisers where appropriate.

7. Fees and payment

The initial diagnostic is provided free of charge. Paid engagements are scoped and priced individually based on the engagement model (fully guided, hybrid, or self-serve) and the number of initiatives in scope. Fees are agreed in writing before work begins.

Unless otherwise stated, invoices are payable within 30 days. We reserve the right to suspend services for overdue accounts.

8. Confidentiality

Both parties agree to treat as confidential any non-public information shared during an engagement. This includes organisational data, strategic priorities, financial information, and the content of deliverables. Confidentiality obligations survive the end of the engagement for a period of 2 years.

9. Limitation of liability

To the maximum extent permitted by law:

• Our total liability for any claim arising from the service is limited to the fees paid by you for the specific engagement giving rise to the claim
• We are not liable for indirect, consequential, or incidental damages, including lost profits, lost data, or business interruption
• We do not warrant that AI-generated outputs will be error-free, complete, or suitable for any particular purpose

Nothing in these terms excludes liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law.

10. Termination

Either party may terminate a paid engagement with 14 days’ written notice. Upon termination, you will be invoiced for work completed to date. We will provide all deliverables produced up to the point of termination and delete your organisational data within 30 days unless otherwise agreed.

We may suspend or terminate your access to the free diagnostic tool at any time without notice.

11. Governing law

These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

12. Changes to these terms

We may update these terms from time to time. Active clients will be notified of material changes by email. Continued use of the service after changes take effect constitutes acceptance of the updated terms.

13. Contact

For questions about these terms, contact us at hello@valuelabai.com.